When we are talking about fashion, commonly it will refer to the fashion market and the whole conpetition inside. Nowadays, the term of eco fashion start to stole the fashion lover attention. This new wave in fashion try to bring new concept. If all of us only know that fashion is some kind of luxurious and extravagance designer art, this ‘eco’ term try to turn it out. This new term called ethical fashion. It means that the clothing is not only produced to gain the high look anymore but also processed in an ethic way. Ethic here means that the eco fashion product is made into a fair trade process with considering about the human and environment side. It gain its popularity in Europe at first then going to British. Now it is also strikes development country like Korea. Many Korean designers start to produce their eco fashion clothing from recycle and organic material. Mark Liu even go further with his’zero waste’ conception. He try to adopt the Indian sari and Japanese kimono to avoid waste material from cutting and sewing process in his eco fashion design.
He want to make a new innovation by unite the two concept of Eastern and Western to create something barely new in his eco fashion design. One example of his sustainable fashion product is what he describes as ‘jigsaw puzzle pattern’. It means that he put the so called ‘waste material’. His idea is to put the commonly un used material into a new brand design. He said that this is a simple thing but create a different impact toward our environment. As we know that the fabric waste is one of the biggest waste in the world. It is even get worse if we still produce in traditional way that commonly used chemical substance in the processing. Eco fashion can prevent it. The usage of waste material will give new paradigm of people mind set that now maybe only limited into the usage of organic cotton material, bamboo, hemp and etc to make a green fashion product. Furthermore, Liu said that he will not stop to make new invention. Later on, he will create an eco fashion jeans or T-shirts.
Another new and shocking invention that we can find in such developing country like Korea is the unique tote bag. At the first time, we will say that there is nothing special about it, but later on we will see that it is made form reusable material. This eco fashion tote bag is made from aluminium can tabs. It is not only unique but an example of fair trade fashion collection. Just imagine that each of the tote bag made from 1000 aluminium can tabs so that it will need 3 days to make each one of it. Not only that, this tote bag is definitely an example of fair trade product because it is made by Brazilian women workers. So basically, when we are buying this tote, we are also helping the labor to get living. Another eco fashion product is the Hong Sung wan collection even pay more attention to the fair trade system. He only use the fair trade cotton fabric from India, Nepal, and Bangladesh. Lee Kyumbie design choose the recycle packaging for her eco fashion footwear. Movana Chen even comes with brand new idea to use Korean magazines to make her clothes product. She said that recently, there is a transformation in the fashion world. It is more than just creating a fashionable clothes but also use the sustainable fashion product in each production process.
