Eco friendly is not only belong to modern country like America but also developed in such developing country. One example of developing country that is also attack by the eco friendly popularity is Indonesia. This kind of eco fashion product can be easily found in Bandung that is recognized as one of the fashion center in Indonesia. Every people that ever visit Bandung must be agree that this city is seem almost like Paris in France because it is the place where we can find various trending clothing style. It is simply because there are so many kind of fashion store that offer various style of sustainable clothing product. Previously, Bandung may only recognized as a place where we can find various style of clothing but nowadays there is a store that bring different atmosphere with its eco friendly product. So it does not mean that we can not find the eco friendly in such development country because it is also available in country like Indonesia.
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Most of us may recognize that the fashion store that is spread over Bandung only sell clothes and trouser from fabric material. This judgement may changes if we have already visit the Firebolt Clothing. The differences that they make is from the theme that they choose. They put the ‘eco friendly’ theme to promote their store product. This is matched with the Firebolt Clothing product that majority made from such eco friendly material. Of course, it can bring new phenomenon on the consumer mind when they need to find the clothing style that matched with the green fashion movement. However, we should not worry about the clothing design itself because it has a style that follow the recent fashion trend. So even though we can be conclude that their product is friendly because of the eco friendly material usage but we can still follow the trendsetter. The Firebolt product is made from material that nearly the same as organic cotton even though still using some kind of pesticide in its processing.
This fashion store is build in 2001. Since then, this store put highest concern in the safety standard of their product. It is shown by their choice that used eco friendly material to make their fashion product. For example, the usage of pesticide on the cotton plant will not be higher than 30 % of their needs. It is intended to decrease the toxic stadard that contain inside a product. Another thing that can be a positive mark of this fashion product is the price. The price of the eco friendly product that offered by Firebolt clothing is not so expensive as designer usually made. For example, the price range of t-shirt is just around Rp. 75.000 up to Rp. 100.000. While for jacket, we ca get it with Rp. 180.000 up to Rp. 190.000. Another example of their product that is usually becomes such favorite for women is bag. In this place, we can get an eco friendly bag by spend Rp. 150.000. This store is just a small example of fashion store that start to concern more about safety and environmental health issues among the profit. It is a kind of prove that even in such developing country like Indonesia, ethical fashion is growth to raise.
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