Organic food trends including many products. One of it is the organic food. Each year the trend of organic changes. For the 2013, here are some food that become trend:
- Oats that free from gluten
Many of us may already know that organic foods that free from gluten is a real healthy. Beside that, it will be a promising target in the market. However, the price is also more expensive than the normal product. That is why many companies still use the common oat because the price of oat that free from gluten is far more expensive.
Organic food trends that dealing with the gluten free oat make there is only two possibilities. Those possibilities are the manufacturer of organic product will buy in a bulk to get lower cost and compete in the organic food industry. The other possibilities regarding the organic food trends of free gluten oat is the bravery of the producer even thought they have to increase the product price.
- The wave of the European product invasion.
Previously, the manufacturer of organic food is difficult to invade into another continent following the organic food trends. That is why if the company want to be able to sell their product in US and European Union always get some barrier. It is because the regulation require the manufacturer to have complete organic certification paperwork. Even though the organic food trends start to reach another continent but not many people can do this. Organic trends already influenced many people in different continent. This condition makes the government make some changes dealing with the paperwork certification. Last year the United Stated and European Union signed an agreement dealing with the regulation. To follow the market trends, US and EU set an organic food free trade agreement that the certificated product can be sold in another trade zone without any additional certificate. Absolutely it can be include as a profit for the manufacturer because they do not need to require new certificate to sold the same product in different zone. Organic food trends make people have much more option.
- Sugar Free
The next changes in organic food trends including the reducing of sugar in food product. As we know that many product that sold in the supermarket using additional sweetener. Instead of using artificial sweetener then the manufacturer turn into another type of additional sweetener like agave, brown rice syrup, palm sugar, stevia, honey, cane juice and etc). Another option that also become new organic food trends is use fruit that can be obtain from organic farm. The kind of fruit that commonly used are berries, dates and other.
- Drinks that contain prebiotic
Organic food trends always dealing with health issues. That is why the concern of manufacturer is not only for food but also the drink. It is become main issue for children. The new invention is drink that contain prebiotic. Doctor also held many research dealing with the connection between prebiotic addition with children health. This good bacteria can help us solve the digestive problem, autism, diabetes, food allergies and autoimmune disorders. That is why many parents start to be aware of the organic food trends correlation with their children health.
- More Transparent in Raw Food
The assumption that come into many people mind is that ‘anything that heated under 118 degrees’ will be considered as raw food. Unluckily there is no exact governmental regulation that dealing with this assumption. All that we can do is just rely into the company ethic that produce the product. The fact is that many company that is not truth about the ingredient that they use. Current, many manufacturer follow the organic food trends by labeling his product with raw material to fulfill the demand. We can not rely on the government since they seem not like to involve in this controversy of ‘raw’. That is why, the food trends on 2013 should be the demand of the customer to asking about transparency.